“It’s not up to us to fix the world all by ourselves. But we vote with our attention and our dollars. If we’re attracted to the wrong stuff like moths to a flame, don’t be surprised when folks spend time building new fires. Many of us are drawn to invented controversies, hustles, one-click bargains, come-ons, convenience that comes at a high price, division, brawls, tired tropes, social networks that trap us and, while we’re at it, a big bag of fried chips. Actually, you’re a philanthropist, doling out attention and cash to the behaviors you care about. Invest wisely.”

Seth Godin