Skip to content

    “Nothing sustains motivation better than belonging to the tribe.  It transforms a personal quest into a shared one.  Previously, you were on your own.  Your identity was singular.  You are a reader.  You are a musician.  You are an athlete.  When you join a book club or a band or a cycling group, your identity becomes linked to those around you.  Growth and change is no longer an individual pursuit.  We are readers.  We are musicians.  We are cyclists.  The shared identity begins to reinforce your personal identity.  This is why remaining part of a group after achieving a goal is crucial to maintaining your habits.  It’s friendship and community that embed a new identity and help behaviors last over the long run.” ~ James Clear, Atomic Habits

      “One of the most effective things you can do to build better habits is to join a culture where your desired behavior is the normal behavior.  New habits seem achievable when you see others doing them every day.  If you are surrounded by fit people, you’re more likely to consider working out to be a common habit.  If you’re surrounded by jazz lovers, you’re more likely to believe it’s reasonable to play jazz every day.  Your culture sets your expectation for what is ‘normal.’  Surround yourself with people who have the habits you want to have yourself.  You’ll rise together.” ~ James Clear, Atomic Habits