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    “Some criticize my level of passion, but I’m not down with the prevailing mentalities that tend to dominate American society these days; the ones that tell us to go with the flow or invite us to learn how to get more with less effort.  F*ck that shortcut bullsh*t.  The reason I embrace my own obsessions and demand and desire more of myself is because I’ve learned that it’s only when I push beyond pain and suffering, past my perceived limitations, that I’m capable of accomplishing more, physically and mentally—in endurance races but also in life as a whole.  And I believe the same is true for you.” ~ David Goggins, Can’t Hurt Me

      “No matter the task at hand, there is always opportunity for self-doubt.  Whenever you decide to follow a dream or set a goal, you are just as likely to come up with all the reasons why the likelihood of success is low.  Blame it on the f*cked-up evolutionary wiring of the human mind.  But you don’t have to let your doubt into the cockpit!  You can tolerate doubt as a backseat driver, but if you put doubt in the pilot’s seat, defeat is guaranteed.” ~ David Goggins, Can’t Hurt Me

        “Success is not a goal to reach or a finish line to cross.  It is a system to improve, an endless process to refine.” ~ James Clear, Atomic Habits

          “I can guarantee that if you manage to start a habit and keep sticking to it, there will be days when you feel like quitting.  When you start a business, there will be days when you don’t feel like showing up.  When you’re at the gym, there will be sets that you don’t feel like finishing.  When it’s time to write, there will be days that you don’t feel like typing.  But stepping up when it’s annoying or painful or draining to do so, that’s what makes the difference between a professional and an amateur.” ~ James Clear, Atomic Habits

            “Really successful people feel the same lack of motivation as everyone else.  The difference is that they still find a way to show up despite the feelings of boredom.” ~ James Clear, Atomic Habits

              “The greatest threat to success is not failure but boredom.  We get bored with habits because they stop delighting us.  The outcome becomes expected.  And as our habits become ordinary, we start derailing our progress to seek novelty.  Perhaps this is why we get caught up in a never-ending cycle, jumping from one workout to the next, one diet to the next, one business idea to the next.  As soon as we experience the slightest dip in motivation, we begin seeking a new strategy—even if the old one was still working.” ~ James Clear, Atomic Habits

                “Genes can’t make you successful if you’re not doing the work.  Yes, it’s possible that the ripped trainer at they gym has better genes, but if you haven’t put in the same reps, it’s impossible to say if you have been dealt a better or worse genetic hand.  Until you work as hard as those you admire, don’t explain away their success as luck.” ~ James Clear, Atomic Habits

                  “The people at the top of any competitive field are not only well trained, they are also well suited to the task.  And this is why, if you want to be truly great, selecting the right place to focus is crucial.  In short: genes do not determine your destiny.  They determine your areas of opportunity.” ~ James Clear, Atomic Habits

                    “The secret to maximizing your odds of success is to choose the right field of competition.  This is just as true with habit change as it is with sports and business.  Habits are easier to perform, and more satisfying to stick with, when they align with your natural inclinations and abilities.  Embracing this strategy requires the acceptance of the simple truth that people are born with different abilities.” ~ James Clear, Atomic Habits

                      “The people with the best self-control are typically the ones who need to use it the least.  It’s easier to practice self-restraint when you don’t have to use it very often.  So, yes, perseverance, grit, and willpower are essential to success, but the way to improve these qualities is not by wishing you were a more disciplined person, but by creating a more disciplined environment.” ~ James Clear, Atomic Habits

                        “The purpose of setting goals is to win the game.  The purpose of building systems is to continue playing the game.  True long-term thinking is goal-less thinking.  It’s not about any single accomplishment.  It is about the cycle of endless refinement and continuous improvement.  Ultimately, it is your commitment to the process that will determine your progress.” ~ James Clear, Atomic Habits

                          “Every Olympian wants to win a gold medal.  Every candidate wants to get the job.  And if successful people share the same goals, then the goal cannot be what differentiates the winners from the losers.  It wasn’t the goal of winning the Tour de France that propelled the British cyclists to the top of the sport.  Presumably, they had wanted to win the race every year before—just like every other professional team.  The goal had always been there.  It was only when they implemented a system of continuous small improvements that they achieved a different outcome.” ~ James Clear, Atomic Habits

                            “All big things come from small beginnings.  The seed of every habit is a single, tiny decision  but as that decision is repeated, a habit sprouts and grows stronger.  Roots entrench themselves and branches grow.  The task of breaking a bad habit is like uprooting a powerful oak within us.  And the task of building a good habit is like cultivating a delicate flower one day at a time.” ~ James Clear, Atomic Habits

                              “Time magnifies the margin between success and failure.  It will multiply whatever you feed it.  Good habits make time your ally.  Bad habits make time your enemy.” ~ James Clear, Atomic Habits

                                “It doesn’t matter how successful or unsuccessful you are right now.  What matters is whether your habits are putting you on the path toward success.  You should be far more concerned with your current trajectory than with your current results.  If you’re a millionaire but you spend more than you earn each month, then you’re on a bad trajectory.  If your spending habits don’t change, it’s not going to end well.  Conversely, if you’re broke, but you save a little bit every month, then you’re on the path toward financial freedom—even if you’re moving slower than you’d like.” ~ James Clear, Atomic Habits