“Modern marketing culture is designed to amplify our desires. To turn faint wants into desperate needs. As a result, we’re intimately familiar with what we want. And we strive to get it. The problem with getting what you want is that now you have a hole, because you don’t want that thing anymore, you have it. We then are on a cycle, eager to find a new thing to want. Which means that the thing you used to want but now have fades in comparison. There’s a more resilient path: To commit to wanting what you have.”
Seth Godin
“There are lights, camera and action, but mostly there’s the unreality of making it fit. Happily ever after, a climax at just the right moment, perfect heroes, tension, resolution and a swelling soundtrack. Every element is amplified and things happen right on schedule. Consume enough media and we may come to believe that our life is carefully scripted, and that we’re stars of a movie someone else is directing. This distracts us from the truth that real life is more muddled and less scripted. There is no soundtrack. We’re actually signed up for a journey and a slog. Nothing happens ever after. It’ll change, often in a way we don’t expect. We have no choice but to condense a story when we want to film it. Our real story, on the other hand, cannot be condensed, it can only be lived. Day by day.”
Seth Godin
“In a bad 1950s science fiction movie, you might see flying jetpacks, invisibility cloaks and ray guns. What we got instead is a device that fits in our pocket. It allows us to connect to more than a billion people. It knows where we are and where we’re going. It has all of our contacts, the sum total of all published knowledge, an artificially intelligent computer that can understand and speak in our language, one of the best cameras ever developed, a video camera with editor, a universal translator and a system that can measure our heart rate. We can look up real time pricing and inventory data, listen to trained actors read us audiobooks and identify any song, any plant or any bird. We can see the reviews from our community of nearby restaurants or even the reputation of a doctor or lawyer. It can track the location of our loved ones and call us a chauffeured vehicle at the touch of a button. And of course, we use it to have arguments. And to watch very short stupid videos.”
Seth Godin
“It took me years to learn to finish a project. In other words, to develop killer instinct. Seth Godin prefers the verb ‘ship.’ He means if we’ve been designing the new iPhone for the past eight years and it’s finally ready… Ship it! That’s killer instinct. What, exactly, are we ‘killing’? We’re killing Resistance. We’re sinking our dagger into the insidious, pernicious, rotten, sneaky, evil force of our own self-sabotage. Our own hesitation. Our own fear of success (or failure). Killer instinct is not negative when we use it to finish off a book, a screenplay, or any creative project that is fighting us and resisting us to the bitter end.”
Steven Pressfield, Put Your Ass Where Your Heart Wants To Be (Page 121)
“When we do something nice for someone, a ‘thank you’ and a smile is nice to receive. And, in many parts of human culture, it’s a bit expected. But when something goes wrong, if we drop a plate or miss a turn or make someone late, it’s particularly delightful and memorable if we are greeted warmly instead of stomped on. The moments when it’s the most difficult to be kind are the moments where it matters the most.”
Seth Godin
“Some restaurants keep a photo of the local reviewer in the kitchen. The thinking is that if someone notices she’s in the building, everyone can up their game. And some musicians wait eagerly for A&R person to be in the crowd. If they really kill it tonight, a record deal might ensue. The most resilient approach, of course, is to act as if. What if this is your most important post, or your last one? What if the email you’re sending is going to be forwarded to your boss? What if… We can’t know for sure. But we can act as if it’s going to happen.”
Seth Godin
“Holding on for dear life. That’s a cliche from the movies. Dangling from a railroad bridge, only determination and firm grip can save the hero. In our modern world, we often end up holding on to ideas, to grievances or to our view of the world. Ironically, the harder we hold on to the things we’re hiding from, the less dear our life becomes. Perhaps we could let go for dear life instead.”
Seth Godin
“The first time you bake cupcakes, you will certainly follow the recipe with rigor. The third time, you might improvise and screw up. Learning your lesson, you will follow the recipe again and again as closely as you can. At this point, by the fifth time, some people actually learn to bake. They improvise successfully. They understand the science and the outcomes. They develop a kind of gracefulness in the kitchen. Others merely plod along. They’re cooks, not chefs. We have too many cooks. The world is begging for chefs.”
Seth Godin, Graceful (Page 5)
“The commitments you make determine who you can become… and the commitments you honor define who you are.”
Seth Godin, Graceful (Page 9)
“There is the kindness of ‘please’ and ‘thank you.’ And the kindness of ‘I was wrong, I’m sorry.’ The small kindnesses that smooth our interactions and help other people feel as though you’re aware of them. These don’t cost us much, in fact, in most settings, engaging with kindness is an essential part of connection, engagement and forward motion. And then there is the kindness of dignity. Of giving someone the benefit of the doubt. The kindness of seeing someone for the person that they are and can become, and the realization that everyone, including me and you, has a noise in our heads, a story to be told, fear to be danced with and dreams to be realized. And there’s another: The kindness of not seeking to maximize short-term personal gain. The kindness of building something for the community, of doing work that matters, of finding a resilient, anti-selfish path forward. Kindness isn’t always easy or obvious, because the urgent race to the bottom, to easily measured metrics and to scarcity, can distract us. But bending the arc toward justice, toward dignity and toward connection is our best way forward. Kindness multiplies and it enables possibility. When we’re of service to people, we have the chance to make things better.”
Seth Godin
“Careful what you wish for. Because wishes don’t always come true, but wishing takes a lot of time and energy and focus. What you wish for determines how you’re spending a juicy part of your day. If you wish for something you can’t control, that might fill you with frustration or distract you from wishing that could lead to productive work. Better to wish for something where the wishing itself is a useful act, one that shifts your attitude and focus.”
Seth Godin
“Sometimes the rule is: You don’t have to finish, but you do have to start. And sometimes the rule is: You don’t have to start, but if you do, you have to finish. When building a personal habit, it might make sense to embrace the first rule. You don’t have to run all the way, every day, but you do have to get out of the house and start running. And when making promises to a group where trust matters, the second rule definitely applies.”
Seth Godin
“We can gain a lot of clarity if we insert the right words into daily conversation. ‘That’s a good college,’ is more accurately stated as, ‘that’s a famous college.’ Or perhaps, ‘That person is beautiful,’ might be better as, ‘that person is conventionally beautiful.’ So many choices and measures seem obvious. But the obvious part might come from the fact that they are simply conventional and famous, not obvious or useful.”
Seth Godin
“When we raise our expectations for a student, a friend or a co-worker, we open the door to possibility. We offer them dignity and a chance to grow. We are offering them trust. But if we become attached to those expectations, if the expectation unmet leads us to distress or unhappiness, then that attachment undermines the very reason we created the expectation in the first place.”
Seth Godin
“Problems, by definition, have solutions. You might not like the cost of the solution, the trade-offs it leads to, or the time and effort it takes, but problems have solutions. On the other hand, situations don’t. Situations are simply things we need to live with. Once we realize that a problem we have isn’t a problem at all, but actually a situation, it’s easier to do our best to move on and thrive. Focusing on a situation is usually a source of stress, not a way forward.”
Seth Godin