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    “Out of all virtues simplicity is my most favorite virtue. So much so that I tend to believe that simplicity can solve most of the problems, personal as well as the world problems. If the life approach is simple one need not lie so frequently, nor quarrel nor steal, nor envy, anger, abuse, kill. Everyone will have enough and plenty so need not hoard, speculate, gamble, hate. When character is beautiful, you are beautiful. That is the beauty of simplicity.”

    Ela Bhatt, via Essentialism (Page 246)

      “If you have correctly identified what really matters, if you invest your time and energy in it, then it is difficult to regret the choices you make. You become proud of the life you have chosen to live. Will you choose to live a life of purpose and meaning, or will you look back on your one single life with twinges of regret? If you take one thing away from this book, I hope you will remember this: whatever decision or challenge or crossroads you face in your life, simply ask yourself, ‘What is essential?’ Eliminate everything else.”

      Greg McKeown, Essentialism (Page 237)

        “When faced with so many tasks and obligations that you can’t figure out which to tackle first, stop. Take a deep breath. Get present in the moment and ask yourself what is most important this very second—not what’s most important tomorrow or even an hour from now. If you’re not sure, make a list of everything vying for your attention and cross off anything that is not important right now.

        Greg McKeown, Essentialism (Page 221)

          “Recently I had taught a full day on Essentialism to an executive team in New York. I had thoroughly enjoyed the day and had felt present throughout. But by the time I returned to my room I felt a sudden pull in a million directions. Everything around me was a reminder of all of the things I could be doing: check my e-mail, listen to messages, read a book I felt obligated to read, prepare the presentation for a few weeks from now, record interesting ideas that had grown out of the day’s experiences, and more. It wasn’t just the sheer number of things that felt overwhelming, it was that familiar stress of many tasks vying for top billing at the same time. As I felt the anxiety and tension rise I stopped. I knelt down. I closed my eyes and asked, ‘What’s important now?’ After a moment of reflection I realized that until I knew what was important right now, what was important right now was to figure out what was important right now!”

          Greg McKeown, Essentialism (Page 220)

            “Boundaries are a source of liberation. This truth is demonstrated elegantly by the story of a school located next to a busy road. At first the children played only on a small swath of the playground, close to the building where the grown-ups could keep their eyes on them. But then someone constructed a fence around the playground. Now the children were able to play anywhere and everywhere on the playground. Their freedom, in effect, more than doubled. Similarly, when we don’t set clear boundaries in our lives we can end up imprisoned by the limits others have set for us. When we have clear boundaries, on the other hand, we are free to select from the whole area—or the whole range of options—that we have deliberately chosen to explore.”

            Greg McKeown, Essentialism (Page 169)

              “Whoever it is that’s trying to siphon off your time and energies for their own purpose, the only solution is to put up fences. And not at the moment the quest is made—you need to put up your fences well in advance, clearly demarcating what’s off limits so you can head off time wasters and boundary pushers at the pass. Remember, forcing these people to solve their own problems is equally beneficial for you and for them.”

              Greg McKeown, Essentialism (Page 169)

                “Instead of trying to budget your time on the basis of existing commitments, assume that all bets are off. All previous commitments are gone. Then begin from scratch, asking which you would add today. You can do this with everything from the financial obligations you have to projects you are committed to, even relationships you are in. Every use of time, energy, or resources has to justify itself anew. If it no longer fits, eliminate it altogether.”

                Greg McKeown, Essentialism (Page 152)

                  “Instead of asking, ‘How much do I value this item?’ we should ask, ‘If I did not own this item, how much would I pay to obtain it?’ We can do the same for opportunities and commitment. Don’t ask, ‘How will I feel if I miss out on this opportunity?’ but rather, ‘If I did not have this opportunity, how much would I be willing to sacrifice in order to obtain it?’ Similarly, we can ask, ‘If I wasn’t already involved in this project, how hard would I work to get on it?'”

                  Greg McKeown, Essentialism (Page 149)

                    “Half of the troubles of this life can be traced to saying yes too quickly and not saying no soon enough.”

                    Josh Billings, via Essentialism (Page 145)

                      “When you say no, there is usually a short-term impact on the relationship. After all, when someone asks for something and doesn’t get it, his or her immediate reaction may be annoyance or disappointment or even anger. This downside is clear. The potential upside, however, is less obvious: when the initial annoyance or disappointment or anger wears off, the respect kicks in. When we push back effectively, it shows people that our time is highly valuable. It distinguishes the professional from the amateur.”

                      Greg McKeown, Essentialism (Page 138)

                        “The best asset we have for making a contribution to the world is ourselves. If we underinvest in ourselves, and by that I mean our minds, our bodies, and our spirits, we damage the very tool we need to make our highest contribution. One of the most common ways people—especially ambitious, successful people—damage this asset is through a lack of sleep.”

                        Greg McKeown, Essentialism (Page 94)

                          “When I examine myself and my methods of thought, I come to the conclusion that the gift of fantasy has meant more to me than my talent for absorbing positive knowledge.”

                          Albert Einstein, via Essentialism (Page 87)

                            “For the last ten years now I have kept a journal, using a counterintuitive yet effective method. It is simply this: I write less than I feel like writing. Typically, When people start to keep a journal they write pages the first day. Then by the second day the prospect of writing so much is daunting, and they procrastinate or abandon the exercise. So apply the principle of ‘less but better’ to your journal. Restrain yourself from writing more until daily journaling has become a habit.”

                            Greg McKeown, Essentialism (Page 78)

                              “The faster and busier things get, the more we need to build thinking time into our schedule. And the noisier things get, the more we need to build quiet reflection spaces in which we can truly focus.”

                              Greg McKeown, Essentialism (Page 68)

                                “There is a false association with the word focus. As with choice, people tend to think of focus as a thing. Yes, focus is something we have. but focus is also something we do.”

                                Greg McKeown, Essentialism (Page 65)

                                  “We need space to escape in order to discern the essential few from the trivial many. Unfortunately, in our time-starved era we don’t get that space by default—only by design.”

                                  Greg McKeown, Essentialism (Page 64)

                                    “Essentialists see trade-offs as an inherent part of life, not as an inherently negative part of life. Instead of asking, ‘What do I have to give up?’ they ask, ‘What do I want to go big on?’ The cumulative impact of this small change in thinking can be profound.”

                                    Greg McKeown, Essentialism (Page 56)

                                      “I had always known logically that I could choose not to study law. But emotionally it had never been an option. That’s when I realized that in sacrificing my power to choose I had made a choice—a bad one. By refusing to choose ‘not law school,’ I had chosen law school—not because I actually or actively wanted to be there, but by default. I think that’s when I first realized that when we surrender our ability to choose, something or someone else will step in to choose for us.”

                                      Greg McKeown, Essentialism (Page 34)

                                        “Everything changes when we give ourselves permission to be more selective in what we choose to do. At once, we hold the key to unlock the next level of achievement in our lives. There is tremendous freedom in learning that we can eliminate the nonessentials, that we are no longer controlled by other people’s agendas, and that we get to choose. With that invincible power we can discover our highest point of contribution, not just to our lives or careers, but to the world.”

                                        Greg McKeown, Essentialism (Page 25)