“Make 3 Types of Content: Your audience is filled with people in different stages of familiarity with your brand and products. To speak to your cold, warm, and hot audience create content specifically for them. Cold audience: Showcase your expertise and help them solve problems. Warm audience: Explain what you do, who you serve, and how you’re different. Hot audience: Share proof that you’re awesome and give them a reason to buy now.”
Katelyn Bourgoin, Why We Buy (Email)
Marketing Quotes
“Good marketing can sell once, but only a good product can sell twice. In the long run, your performance reverts to the value you provide.”
James Clear, Blog
15 Action Inspiring Seth Godin Quotes from Whatcha Gonna Do With That Duck? (Enough Getting Them In A Row)
Excerpt: This is a massive 608 page book that’s packed with insight. Our 15 quotes from Whatcha Gonna Do with That Duck? highlight some of the best.
Read More »15 Action Inspiring Seth Godin Quotes from Whatcha Gonna Do With That Duck? (Enough Getting Them In A Row)
Whatcha Gonna Do With That Duck? [Book]
Book Overview: Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin’s acclaimed blog and is a classic for fans both old and new. ‘Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue.’ Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, innovation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks.
Buy from Amazon! Not on Audible…
Great on Kindle. Great Experience. Great Value. The Kindle edition of this book comes highly recommended on Amazon.
Post(s) Inspired by this Book:
“People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.”
Seth Godin, Whatcha Gonna Do With That Duck?
