“When you start protecting your time, something interesting happens. People who depend on you learn to plan better themselves. They start respecting your boundaries. And the stuff that’s truly urgent becomes clear. Will some people be disappointed? Definitely. And that’s okay. Because building a meaningful life sometimes means disappointing others to avoid constantly disappointing yourself. How you spend your time is a reflection of your priorities. And you don’t need to apologize for prioritizing what matters to you.”
Justin Welsh
“When we habitually prioritize other people’s urgencies, we’re really setting a precedent that our time (and our family’s time) is less important than anything else that might pop up. Our goals are less important. Our boundaries aren’t real. When we drop our work to handle someone else’s emergency, we reinforce a dangerous message: Your poor planning is more important than my well-planned day.”
Justin Welsh
“These days, I try to treat my attention like the precious resource that it is. I keep my phone on Do Not Disturb, 24/7/365. Only my wife and mother can get through. And everything else can wait. I schedule one hour of ‘thinking time’ every week. Just me, a pencil, and a notebook. No devices. I use an auto-responder on most social channels. This helps set clear expectations, and I’ve found people usually respect boundaries when you lay them out. I say no to 100% of ‘brain-pick’ requests. My mental space is non-negotiable. I’ve shared almost everything I know through social media, podcast interviews, and my digital products. My auto-responders redirect people to my content when they want advice. I protect my sleep religiously. I’m in bed by 9:30 pm most nights. And I’ve started leaving my phone in the kitchen. One of the surprising parts about all this is that my business hasn’t suffered. Because clear thinking leads to better decisions, and better decisions lead to better outcomes.”
Justin Welsh