“Realize the following: the word personality comes from the Latin persona, which means ‘mask.’ In public, we all wear masks, and this has a positive function. If we displayed exactly who we are and spoke our minds truthfully, we would offend almost everyone and reveal qualities that are best concealed. Having a persona, playing a role well, actually protects us from people looking too closely at us, with all of the insecurities that would churn up.”

Robert Greene, The Daily Laws (Page 204)