“There is a reason why good wine tastes better in a wine glass than in a plastic cup, or why hot dogs taste better at a picnic than at a sit-down dinner. The right frame complements the contents.”
Philip Toshio Sudo, Zen Guitar (Page 116)
“We don’t tolerate typos in commercial products, and the market has the same feeling about design that’s lazy or out of place. Graphic design represents an emotional commitment to the work. Long before we read the words or understand the images, we see the layout. Kerning and color and weight and form arrive in our brains before we have decided what the words on the page actually mean. You wouldn’t wear a clown suit to a job interview, and yet people dress up their ideas in clown suits all the time.”
Seth Godin, Blog