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    “What do we say when a customer or colleague says, ‘thank you’? For a long time, it was ‘you’re welcome.’ This indicates that you put in some effort and you’re willing to do it again on request. Recently ‘no problem’ has become more common. This implies that the effort could have been a huge hassle, but this time, it was okay. For people who are choosing to do the work of hospitality and connection, though, the most accurate answer might be, ‘my pleasure.’ After all, you had a choice, and you chose to do this work precisely so that it could have an impact on someone else. The story we tell ourselves about the work can be fuel for finding ways to do it better. If it’s not a pleasure, and you’re doing things like this all day, it might be a good time to find something else to do.”

    Seth Godin

      “You can obsess about serving your customers/audience/clients, or you can obsess about beating the competition. Both work, but of the two, obsessing about your customers will take you further.”

      Kevin Kelly, Blog

      The E-Myth Revisited [Book]

        The E-Myth Revisited by Michael Gerber

        By: Michael Gerber

        From this Book:  16 Quotes

        Book Overview:  E-Myth \ ‘e-,’mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work. Small business consultant and author Michael E. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

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        Post(s) Inspired by this Book:

          “The customer is not always right, but whether he is or not, it is our job to make him feel that way.”

          Michael Gerber, The E-Myth Revisited (Page 201)

            “Underpromise; overdeliver.” ~ Tom Peters

              “Quality means doing it right when no one is looking.” ~ Henry Ford

                “We aren’t in the coffee business serving people.  We’re in the people buisness serving coffee.” ~ Nabi Saleh