“Consumer culture is very good at making us want more, more, more.  Underneath all the hype and marketing is the implication that more is always better.  I bought into this idea for years.  Make more money, visit more countries, have more experiences, be with more women.  But more is not always better.  In fact, the opposite is true.  We are actually often happier with less.  When we’re overloaded with opportunities and options, we suffer from what psychologists refer to as the paradox of choice.  Basically, the more options we’re given, the less satisfied we become with whatever we choose, because we’re aware of all the other options we’re potentially forfeiting.” ~ Mark Mason, The Subtle Art of Not Giving a F*ck