“Rather than believing they [successful innovators] have to start with a big idea or plan out a whole project in advance, they make a methodical series of little bets about what might be a good direction, learning critical information from lots of little failures and from small but significant wins. This rapid and frequent feedback allows them to find unexpected avenues and arrive at extraordinary outcomes.”

Peter Sims, Little Bets, via So Good They Can’t Ignore You (Page 178)