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“For writers and artists, the ability to self-reinforce is more important than talent. What exactly is reinforcement? It’s when your coach or mentor tugs you aside and tells you how well you are doing, how proud of you they are, and how certain they are that ultimate success will be yours if you just stay who you are and keep doing what you’re doing. That’s reinforcement. Can you tell yourself that? Without a coach? Without a mentor? Can you be your own coach and mentor? That’s self-reinforcement. When we say, ‘Put your ass where your heart wants to be,’ we also mean keep it there. Self-reinforcement keeps us there. It keeps us committed over the long-haul.”

Steven Pressfield, Put Your Ass Where Your Heart Wants To Be (Page 95)
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