“It took me years to learn to finish a project. In other words, to develop killer instinct. Seth Godin prefers the verb ‘ship.’ He means if we’ve been designing the new iPhone for the past eight years and it’s finally ready… Ship it! That’s killer instinct. What, exactly, are we ‘killing’? We’re killing Resistance. We’re sinking our dagger into the insidious, pernicious, rotten, sneaky, evil force of our own self-sabotage. Our own hesitation. Our own fear of success (or failure). Killer instinct is not negative when we use it to finish off a book, a screenplay, or any creative project that is fighting us and resisting us to the bitter end.”

Steven Pressfield, Put Your Ass Where Your Heart Wants To Be (Page 121)