“Flying across the country is safer than driving. If your goal is to get to Reno, the safest choice is to fly there, not to drive. And if you know of someone who dies in a plane crash on the way to Reno, they didn’t make a bad decision when they chose to fly. There was certainly a bad outcome, though. Decisions are good even if the outcomes aren’t.”

Seth Godin, The Practice (Page 26)