“All of us get an endless supply of ideas, notions, and inklings. Successful people, often without realizing it, ignore the ones that are less likely to ‘work,’ and instead focus on the projects that are more likely to advance the mission. Sometimes we call this good taste. It’s possible to get better at this pre-filtering. By doing it out loud. By writing out the factors that you’re seeking, or even by explaining to someone else how your part of the world works. Instinct is great. It’s even better when you work on it.”

Seth Godin, The Practice (Page 143)