“A key component of practical empathy is a commitment to not be empathic to everyone. A contemporary painter must ignore the criticism or disdain that comes from someone who’s hoping for a classical still life. The tech innovator has to be okay with leaving behind the laggard who’s still using a VCR. That’s okay, because the work isn’t for them. ‘It’s not for you’ is the unspoken possible companion to ‘Here, I made this.'”

Seth Godin, The Practice (Page 71)