“Initially I thought the phrase ‘Mamba Mentality’ was just a catchy hashtag that I’d start on Twitter. Something witty and memorable. But it took off from there and came to symbolize much more. The mindset isn’t about seeking a result—it’s more about the process of getting to that result. It’s about the journey and the approach. It’s a way of life.”

Kobe Bryant, Mamba Mentality (Page 93)