“The most reputable [news] outlets entertain their audience with the truth. They tell true stories. But even then, they know that it’s not the truth that generates profits—it’s always the stories. Stories keep us tuned in. Stories sell newspapers. Stories get clicks. Yes, truth matters. But when it comes to the bottom line, journalism isn’t a truth business. It’s a story business.”

Brandon Stanton, Humans (Page 177)