“By applying tougher criteria we can tap into our brain’s sophisticated search engine. If we search for ‘a good opportunity,’ then we will find scores of pages for us to think about and work through. Instead, we can conduct an advanced search and ask three questions: ‘What do I feel deeply inspired by?’ and ‘What am I particularly talented at?’ and ‘What meets a significant need in the world?’ Naturally there won’t be as many pages to view, but this is the point of the exercise. We aren’t looking for a plethora of good things to do. We are looking for our highest level of contribution: the right thing the right way at the right time.”

Greg McKeown, Essentialism (Page 22)