“The brain’s tendency to prioritize the present moment means you can’t rely on good intentions.  When you make a plan—to lose weight, write a book, or learn a language—you are actually making plans for your future self.  And when you envision what you want your life to be like, it is easy to see the value in taking actions with long-term benefits.  We all want better lives for our future selves.  However, when the moment of decision arrives, instant gratification usually wins.  You are no longer making a choice for Future You, who dreams of being fitter or wealthier or happier.  You are choosing for Present You, who wants to be full, pampered, and entertained.  As a general rule, the more immediate pleasure you get from an action, the more strongly you should question whether it aligns with your long-term goals.” ~ James Clear, Atomic Habits