“One of the most common narratives on the internet is that you have to ‘go all in’ and ‘have no backup plan’ in order to be successful. People will cite the success of Elon Musk, Jeff Bezos, and Steve Jobs to further drive home their point. But this is simply survivorship bias. Instead of looking at Musk, Bezos, and Jobs, ask yourself this question instead: ‘How many people have tried to do what these three did, and failed?’ If 3 out of a million make it, it’s probably not the right choice for you. Instead, think about how you can start small and don’t flush years of your productive time down the drain on one ‘big’ idea.”
Justin Welsh
“Be thoughtful and honest with yourself about your missteps, but don’t start dwelling on them. People beat themselves up and obsess about something that happened thirteen years ago—a business partnership that didn’t work out, a startup that failed, or a boss they didn’t like—and it becomes the jail they live in. With all the time you have left, there’s zero value in getting bogged down there. If I ever get into that mud, I’m grabbing my gratitude hose to wash it off.”
Gary Vaynerchuk, Twelve and a Half
“To the ancient Greeks, far more harm is caused in this world by stupidity and incompetence than outright evil. Those who are overtly evil can be combated, because they are easy to recognize and fight against. The incompetent and stupid are far more dangerous because we are never quite sure where they are leading us, until it is too late. The greatest military disasters in history have more often than not originated from leaders who lack strategic wisdom.”
Robert Greene, The Daily Laws (Page 306)
“Events in life mean nothing if you do not reflect on them in a deep way, and ideas from books are pointless if they have no application to life as you life it. In strategy all of life is a game that you are playing. This game is exciting but also requires deep and serious attention. The stakes are so high. What you know must translate into action, and action must translate into knowledge. In this way strategy becomes a lifelong challenge and the source of constant pleasure in surmounting difficulties and solving problems.”
Robert Greene, The Daily Laws (Page 303)















