“There are lights, camera and action, but mostly there’s the unreality of making it fit. Happily ever after, a climax at just the right moment, perfect heroes, tension, resolution and a swelling soundtrack. Every element is amplified and things happen right on schedule. Consume enough media and we may come to believe that our life is carefully scripted, and that we’re stars of a movie someone else is directing. This distracts us from the truth that real life is more muddled and less scripted. There is no soundtrack. We’re actually signed up for a journey and a slog. Nothing happens ever after. It’ll change, often in a way we don’t expect. We have no choice but to condense a story when we want to film it. Our real story, on the other hand, cannot be condensed, it can only be lived. Day by day.”

Seth Godin