“If I imagine what a miserable working week would be (within the context of my existing business), it would be Zoom calls all day, no creative work, strict deadlines from sponsors, and the feeling that I’m making videos that I don’t actually think are useful just for the sake of an algorithm or a sponsor. I’m also staying in the house all day, not doing any exercise, eating unhealthy takeaway food, and not seeing any friends. Okay great, I’ve just defined what my nightmare work week would look like. So now I can just make sure to avoid having work days that look like that.”

Ali Abdaal