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“When someone tells me that it’s going to take six weeks for our bindery to make another run of the leatherbound Daily Stoic, I want to ‘start the clock’ as soon as possible. Meaning, I’m not pleased if I hear it took two weeks to make the decision about how many to order, or that somebody was slow in processing an invoice. I don’t control how long it takes to make stuff, but I do control when the clock starts on it. The project is going to take six months? Start the clock. You’re going to need a reply from someone else? Start the clock (by sending the email). It will likely take a while for the bid to come back? Start the clock (by requesting it). It’s going to take 40 years for your retirement accounts to compound with enough interest to retire? Start the clock (by making the deposits). It’s going to take 10,000 hours to master something? Start the clock (by doing the work and the study).”

Ryan Holiday
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