“An event or a journey? They’re easy to confuse. An event happens at date certain, then it’s over, nothing more to be done. A journey might include an event, but it’s bigger than that, and ongoing. A wedding is an event, a marriage is a journey. The week a book is published is an event, while the creation, publication and lifespan of the ideas in the book are a journey. The focus and energy we lavish on events can easily distract us from the journeys we care about.”

Seth Godin, Blog