“Everyone has one. It’s the part of ourselves we won’t look at, acknowledge or risk disturbing. It’s the story or trauma or situation that must be avoided at all costs. People will choose careers, families and opportunities simply to avoid confronting the little tiny voice that is hiding inside. And marketers with low standards will brazenly manipulate us to extract money spent to protect the sore spot. It’s almost impossible to make it go away. But if we’re brave enough to acknowledge it exists, it’s possible to help it take up far less room.”

Seth Godin, Blog