“Make 3 Types of Content: Your audience is filled with people in different stages of familiarity with your brand and products. To speak to your cold, warm, and hot audience create content specifically for them. Cold audience: Showcase your expertise and help them solve problems. Warm audience: Explain what you do, who you serve, and how you’re different. Hot audience: Share proof that you’re awesome and give them a reason to buy now.”

Katelyn Bourgoin, Why We Buy (Email)