“If today was a holiday in your honor, what would it be about. If we had to examine everything about you, your work, your impact, your reputation–what would be the positive caricature we would draw? What sorts of slogans, banners and greetings would we use to celebrate you and your work? It’s never accurate to boil down an organization or a person’s work to a simple sentence or two, but we do it anyway. What’s yours?”

Seth Godin, Blog