“Social niceties are easy to do half-heartedly. But they’re not for us, they’re for the other person. When you show up begrudgingly, it’s not half-hearted, it’s cold hearted. A handshake, a greeting, the way we sit in a meeting or wear a mask–it’s a chance to connect and to make a difference for the person we’re with. All in, or not at all.”

Seth Godin, Blog