“Here’s the thing about your heroes: You have to know about them to look up to them. The candidate pool is 100% limited by your exposure. That’s why so many kids look up to athletes, I think. They haven’t been exposed to enough other people to look up to them. Here’s how I think about that: Who haven’t I been exposed to that would inspire me if I knew they existed or knew the details of their lives? And how could I learn about those people?”

Barrett Brooks