“You and I must realize that the English language is filled with words that, in addition to their literal meanings, convey distinct emotional intensity. For example, if you develop a habit of saying you ‘hate’ things – you ‘hate’ your hair; you ‘hate’ your job; you ‘hate’ having to do something – do you think this raises the intensity of your negative emotional states more than if you use a phrase like ‘I prefer something else’?” ~ Anthony Robbins, Awaken the Giant Within